Sustainable
beauty & fashion
for everyone
I am Texture hairspray 300 ml
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
NEW!
Experience the ultimate texture spray! i am Texture Spray delivers instant volume and definition with a naturally tousled, full-bodied feel. Perfect for creating effortless, undone styles or adding airy hold that lasts all day.
This innovative spray enhances hair with an invisible structure that gathers strands, builds fullness, and achieves that coveted salon finish. Suitable for all hair types without leaving residue or stickiness.
How to Use:
Spray evenly onto dry or damp hair and style with your fingers. Use more for intense texture and hold, or lightly mist for a natural, flexible finish.
Benefits:
✅ Instantly adds texture & fullness
✅ Lightweight, flexible hold without stickiness
✅ Ideal for tousled or defined styles
✅ Leaves no residue
✅ 100% vegan & cruelty-free
Create your signature look with i am Texture Spray!
300ml
299:-
Exclusive haircare products
that care for our shared future
My name is Henrik Artdeson, and hair has been a part of my life for as long as I can remember. When I was just one year old, my mother opened her first salon, and from that moment on, the world of hairstyling became second nature to me. At the age of 17, I started competing in hairstyling competitions, and shortly after, I was given the opportunity to work as a technician for a major haircare brand. This sparked my passion for education and product development—a journey that has shaped me for nearly 30 years.
With i am by Swedish Haircare, I wanted to create something truly innovative—allergy-friendly, multifunctional products with professional performance, designed to simplify styling and haircare for both salons and customers. Every ingredient is carefully selected for maximum effectiveness, free from unnecessary additives, and sustainability is at the core of everything we do.
Our products are proudly made in Sweden, with our headquarters on the island of Tjörn. We are constantly working to combine high performance with environmental responsibility, striving to create a climate-smart future in haircare—without compromising on quality or results.
If you have any questions, feel free to reach out—I’d be happy to help!
Best regards,
Henrik Artdeson
i am CLEANSER shampoo 2.0
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Gentle yet powerful – a shampoo that deeply cleanses, strengthens the hair, and adds natural volume.
Now in 400 ml (Also in refill).
Description
Experience the ultimate cleanse with i am Cleanser Shampoo 2.0 – a deep-cleansing, detoxifying shampoo that purifies the hair and scalp without compromise. Designed to remove impurities, excess oil, and product buildup, it leaves your hair feeling fresh, light, and naturally voluminous. Enriched with green pea extract and cottonseed oil, it strengthens the hair while promoting a healthy scalp. With continued use, it helps remove discoloration caused by minerals in water and preps your hair for optimal hydration.
How to Use
Apply to wet hair, massage thoroughly, and rinse. Repeat if needed for a deeper detox effect—notice how the lather increases as your hair gets cleaner. For best results, follow with i am Volume Conditioner 2.0 or i am Treatment Conditioner 2.0.
Benefits
✅ Deep-cleansing & detoxifying – removes buildup, excess oil, and impurities for a weightless, fresh feel.
✅ Strengthens & purifies – green pea extract and cottonseed oil nourish the hair and scalp.
✅ Enhances volume & shine – preps the hair for hydration without heaviness.
✅ 100% vegan & sustainable packaging – for a more conscious and professional hair care routine.
400ml
315:-
i am Volume Conditioner 2.0
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Lightweight conditioner for fullness and volume.
Now in 400 ml (Also in refill).
Description
Give your hair volume and strength with i am Volume Conditioner 2.0 – a lightweight, nourishing conditioner that lifts the hair without weighing it down. Perfect for those who want natural fullness and a smooth texture. Enriched with green pea extract and wheat protein, it strengthens the hair while providing a fresh and airy feel.
How to Use
Apply after i am Cleanser Shampoo 2.0. Massage into the lengths and work up towards the scalp. Rinse out or use as a leave-in for extra volume and weightless hydration.
Benefits
✅ Adds volume & strength – green pea extract and wheat protein strengthen and build fullness.
✅ Lightweight & airy formula – won’t weigh hair down, allowing natural movement.
✅ Multifunctional – can be rinsed out or used as a leave-in for styling and enhanced volume.
✅ 100% vegan & sustainable packaging – for a more conscious hair care routine.
400ml
315:-
i am Treatment conditioner 2.0
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Deep hydration & repair
Now in 400 ml (also available in refill).
Description
Give your hair and scalp the ultimate hydration boost with i am Treatment Conditioner 2.0 – a deeply nourishing, multifunctional conditioner designed to restore moisture and softness. Perfect for all hair types, it strengthens and smooths the hair while soothing the scalp. Enriched with pro-vitamin B5 and sunflower seed oil, it provides intense hydration and protection, leaving hair silky, manageable, and full of vitality. Its gentle, unisex formula is allergy-friendly and can even be used on dry skin for extra nourishment.
How to Use
Apply after i am Cleanser Shampoo 2.0. Massage into lengths and work up toward the scalp. Leave in for extra hydration or rinse for a lightweight feel. Can also be used as a leave-in treatment or moisturizer for dry skin.
Benefits
✅ Deep hydration & nourishment – B5 and sunflower seed oil restore moisture and softness.
✅ Multifunctional formula – use as a rinse-out, leave-in, or scalp treatment.
✅ Soothes and strengthens – reduces dryness, improves elasticity, and promotes a healthy scalp.
✅ 100% vegan & sustainable packaging – a conscious choice for your hair and the environment.
400ml
350:-
i am FIBER FOUNDATION 2.0
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Volume & Hold with Natural Movement
Description
Create fullness and hold with i am Fiber Foundation 2.0 – a multifunctional blow-dry cream that builds volume using short fiber strands. This lightweight formula wraps around each hair strand, creating a thicker feel while keeping hair flexible and easy to style. Perfect for both air-dried and blow-dried looks.
Usage
Apply to towel-dried hair and blow-dry for volume. Can also be used on dry hair to add texture and hold without stickiness.
Benefits
✅ Builds volume & thickness – short fibers wrap around each strand.
✅ Multifunctional formula – works in both damp and dry hair.
✅ Flexible hold – keeps hair natural and movable.
✅ 100% vegan & easy to wash out – no heavy residue or stickiness.
150 ml
289:-
i am Structure spray 2.0
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Structure spray that adds volume and plumps the hair strand. Creates a full-bodied,
textured feel on the hair’s surface.
Description
Create effortless texture and volume with i am Structure Spray 2.0 – a must-have styling spray that adds a lightweight, tousled feel with a dry finish. Infused with green pea extract, cottonseed oil, and wheat protein, it strengthens and protects the hair while delivering a natural beachy look.
How to use
Spray onto damp or dry hair depending on the desired effect. Work in with your fingers for a natural, lived-in texture or blow-dry for extra volume and hold.
Benefits
✅ Adds volume & texture – for a natural, effortlessly styled look.
✅ Dry, weightless finish – leaves hair feeling fresh with no stickiness.
✅ Multifunctional – works on all hair types and pairs well with other i am products.
✅ 100% vegan & sustainable packaging – good for you, good for the planet.
200 ml
299:-
I am Flexible hairspray 300 ml
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Light hold and natural movement.
Description
i am Flexible Hairspray provides a light to medium hold with a flexible and dry finish. Designed to keep your hairstyle in place without stiffness, this hairspray allows natural movement while maintaining control. Easy to brush out, making it perfect for restyling and everyday use.
How to use
Lightly mist over hair for a natural hold or layer to build up strength and definition.
Benefits
✅ Flexible, lightweight hold – keeps hair in place without feeling stiff.
✅ Easy to brush out – perfect for restyling and effortless, natural looks.
✅ Dry, fresh finish – leaves hair feeling clean and weightless.
✅ Green Certified Propellant – professional styling with a conscious approach.
300ml
299:-
I am Flexible hairspray 50 ml
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Light hold and natural movement – perfect for workouts, travel and party.
Description
i am Flexible Hairspray provides a light to medium hold with a flexible and dry finish. Designed to keep your hairstyle in place without stiffness, this hairspray allows natural movement while maintaining control. Easy to brush out, making it perfect for restyling and everyday use.
How to use
Lightly mist over hair for a natural hold or layer to build up strength and definition.
Benefits
✅ Flexible, lightweight hold – keeps hair in place without feeling stiff.
✅ Easy to brush out – perfect for restyling and effortless, natural looks.
✅ Dry, fresh finish – leaves hair feeling clean and weightless.
✅ Green Certified Propellant – professional styling with a conscious approach.
50ml
125:-
HAIROIL
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Nourishment & Shine for Hair, Beard, and Skin.
Description
i am Hair Oil is a luxurious, fast-absorbing oil enriched with 98% pure macadamia and sunflower seed oil—perfect for adding softness, shine, and strength to your hair. It also provides deep nourishment for beards and skin, thanks to its moisturizing and antibacterial properties. Ideal for those seeking a multifunctional, silicone-free oil.
Usage
Apply a few drops to lengths and ends for added shine and smoothness. Massage into beards or skin for deep hydration. For an extra boost, mix into conditioner or styling products.
Benefits
✅ Nourishes & hydrates – perfect for hair, beard, and skin.
✅ Silky finish – lightweight and non-greasy.
✅ Antibacterial & protective – enriched with sunflower seed oil.
✅ 100% vegan & silicone-free – pure and natural care.
50ml
346:-
Structure GUM
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Defined Hold & Natural Texture
Beskrivning
i am Structure Gum är en lättviktig stylinggumma som ger stadga, separation och en matt textur. Perfekt för dig som vill skapa definierade frisyrer med naturlig rörelse utan att håret känns klibbigt eller stelt.
Användning
Arbeta in en liten mängd i händerna och applicera i torrt eller fuktigt hår. Styla som önskat för en naturlig, hållbar look.
Fördelar
✅ Ger struktur & form – perfekt för kortare frisyrer och texturstyling.
✅ Mjuk och flexibel – lätt att omforma under dagen.
✅ Naturlig, matt finish – ingen kladd eller stelhet.
✅ 100% vegansk & lätt att tvätta ur – fri från onödiga tillsatser.
100 ml
269:-
i am CLEANSER shampoo 2.0 Refill
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Gentle yet powerful – a shampoo that deeply cleanses, strengthens the hair, and adds natural volume.
Now in 1000 ml Refill.
Description
Our 1000 ml refill provides more product, better value, and less plastic—perfect for families, salons, and anyone seeking a cost-effective and sustainable solution. i am Cleanser Shampoo 2.0 deeply cleanses, strengthens the hair, and adds natural volume. Enriched with green pea extract and cottonseed oil, it helps detox and balance the scalp.
Usage
Massage into wet hair, rinse thoroughly. Repeat if needed for a deeper detox effect. Lathers more as the hair gets cleaner.
Benefits
✅ More for your money – 1000 ml refill reduces plastic waste.
✅ Deep cleansing & detox – removes impurities and product buildup.
✅ Volume & strength – fortifies hair and enhances fullness.
✅ 100% vegan & refill packaging – a smarter choice for the environment.
1000ml
599:-
i am Treatment conditioner 2.0 Refill
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Leave-in conditioner for dry, frizzy hair, can be rinsed out. Smooths the hair’s texture.
Now in 1000 ml Refill.
Beskrivning
Maximera återfuktningen och minska plastavfallet med i am Treatment Conditioner 2.0 Refill 1000 ml. Detta multifunktionella balsam ger näring åt både hår och hud, tack vare B5-vitamin och solrosfröolja. Perfekt för dig som vill ha en hållbar och ekonomisk lösning utan att kompromissa med kvaliteten.
Användning
Applicera i håret efter schamponering. Låt sitta för djupare vård eller skölj ur för en lättare känsla. Kan även användas på huden för återfuktning.
Fördelar
✅ Minskar plastförbrukningen – refill för en hållbar framtid.
✅ Djup näring & återfuktning – B5 och solrosfröolja stärker och vårdar.
✅ Multifunktionell – balsam, leave-in och hudvård i en produkt.
✅ 100% vegansk & refillförpackad – för dig som vill ha mer, men använda mindre plast.
1000ml
630:-
i am Volume Conditioner 2.0 Refill
Allergy-friendly – Unisex – For every hair – 100% fashion – 100% vegan – Cruelty-free – Hair cocktail
Leave-in conditioner for all hair types, can be rinsed out. Protects your hair and scalp.
Now in 1000 ml Refill.
Beskrivning
Med 1000 ml refill får du mer produkt, mindre plast och bättre ekonomi. i am Volume Conditioner 2.0 ger fyllighet, volym och vård för alla hårtyper. Berikat med gröna ärtextrakt och veteprotein, stärker det håret samtidigt som det ger en naturlig lätthet.
Användning
Applicera efter i am Cleanser Shampoo 2.0. Massera in i längderna och skölj ur eller använd som leave-in för extra volym.
Fördelar
✅ Minskar plastförbrukningen – bättre för miljön.
✅ Ger volym & styrka – gröna ärtextrakt och veteprotein stärker håret.
✅ Multifunktionell formula – kan sköljas ur eller användas som leave-in.
✅ 100% vegansk & refillförpackad – hållbar skönhet på riktigt.
1000ml
599:-
Contact Us
For support and advice, call Henke on 070-211 11 80 or email [email protected]